WATCH: BGYO grooves in style in new H&M ‘Music x Me’ campaign video

Image: H&M Philippines / Facebook

On February 17, fashion brand H&M released a video for their ‘Music x Me’ campaign featuring the fast-rising P-pop boy group BGYO.

“From their journey as a group—through ups and downs, as trainees to stars, we recognize their unique talent and style. They put P-Pop to a new level,” the brand wrote in a social media post.

BGYO is the first Filipino act to appear on the brand’s initiative ‘Music x ME’ which aims to feature local artists to showcase their passion for music and style.

Aside from the promotional clip, photos of BGYO were also displayed on physical stores of the brand.

To celebrate this career milestone, their fans collectively called ACEs made #BGYOforHM trend at #1 on Twitter Philippines.

Meanwhile, BGYO, composed of Gelo, Nate, Akira, Mikki, and JL celebrated their first debut anniversary last month. They debuted under ABS-CBN with ‘The Light’ in January 2021.

Leave a Reply

Your email address will not be published. Required fields are marked *