SB19 recently dropped their comeback single ‘Gento’ and they are ready to take the world stage again for the PAGTATAG! Concert Tour!

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One of the most popular boy bands in the country released the single “Gento” as the lead single from their upcoming comeback EP, “Pagtatag!”. The song is indeed an interesting addition to their extensive discography. The song itself possesses a title that employs a clever word play among three different words, ganito (like this), ginto (gold) to form the title Gento, it being a Caviteño colloquial word for Ganito. The song is the living proof of SB19’s continued strength and versatility as a group, sampling different genres that they undoubtedly ace everytime! which signifies the start of a brand new era for SB19.

It marks the first recording dropped by the group after releasing standalone singles between group and solo projects in two years, with their last EP being Pagsibol in 2021. It also marks a new beginning as they are now self-managed group under ‘1Z Entertainment’. The highly-anticipated EP is slated for release on June 9 and would contain five brand new songs with the addition of Gento. The lead single was also released with music and performance videos. This media proved to be successful, with the music video garnering 3.6 million views and 2 million streams in Spotify in only two weeks after release.

The song was promoted by SB19’s collective social media account on various social media platforms, with the members contributing their parts in promoting the single on their respective platforms. To further advertise both the song and the upcoming EP, SB19 has released various teasers and visualizers that give fans an exciting insight into the P-Pop boy group’s brand new #Pagtatag era!

Gento is further promoted by creating song and dance challenges in which members of SB19 urge their fans to participate. The trends, bearing the hashtag #GentoChallenge, show fans imitating the dance moves or creating brand new choreographies. The trend also bears videos where fans sing and upload instrument covers to the song, significantly widening the song’s reach on social media platforms.

All of the promotions for the song proved to be successful! For the first time in their career, the group landed a place in the World Digital Song Sales this week, placing Gento at number 8! This also marks a historical feat for all Filipino bands as SB19 is the first Filipino group to land a charting single in the Billboard chart, more so when the song debuted in the top 10!

The group also announced a new world tour in support of their PAGTATAG! era – kicking off the tour with a two-day show at the Araneta Coliseum in Manila on June 24 and 25 before pushing on their world tour throughout North America, with dates in various US and Canadian cities. This tour would span the months of July and August, ending in Edmonton, Canada, on August 19.

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