P-pop pride ALAMAT to headline FIBA Basketball World Cup 2023 opening ceremony


Image: official.alamat / Facebook

In a historic moment, P-pop boy group ALAMAT is set to headline the 2023 FIBA Basketball World Cup ceremony. The 19th edition of the tournament will be hosted jointly by the Philippines, Japan, and Indonesia, marking the first time the event will span multiple nations. The championship will kick off on August 25 and conclude on September 10, promising weeks of intense basketball action and cultural celebration.

The opening ceremony, scheduled for Friday, August 25, will take place at the Philippine Arena in Bocaue, Philippines. The grand occasion will be positioned between the first two Group A matches, featuring Angola versus Italy and the Dominican Republic facing off against the home team, Philippines. ALAMAT’s performance is expected to captivate the audience as they infuse their unique musical style with Filipino pride and cultural references.

Hailing from the growing P-pop community, ALAMAT has gained a following for their distinctive approach to music, blending modern sounds with their rich cultural heritage. Formed in 2020 by Viva Artist Agency and Ninuno Media, the six-member boy group has rapidly risen to prominence within the Philippines. They have managed to encapsulate their roots and traditions in their songs, a factor that has contributed significantly to their rapid rise.

The announcement of ALAMAT’s headline performance was made by the group themselves on August 18, via their active social media channels. Their inclusion in the opening ceremony lineup has generated excitement among Magiliws (collective fans of ALAMAT), and music enthusiasts.

ALAMAT’s groundbreaking journey in the music industry includes an impressive debut on the Billboard Next Big Sound chart, where they secured the remarkable position of #2. This achievement solidified their status as one of the fastest-rising P-pop acts on the global music scene. Their hit singles, such as ‘Maharani,’ ‘Aswang,’ ‘kasmala,’ ‘Day & Night,’ and the latest release ‘Walang Hanggan,’ have resonated deeply with audiences for their catchy tunes and meaningful lyrics.

In addition to ALAMAT’s performance, the opening ceremony will also feature other notable Filipino artists, including renowned pop star Sarah Geronimo, iconic Filipino bands The Dawn and Ben&Ben, all coming together to celebrate the intersection of music and sports.

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